Starwood Hotels & Resorts Worldwide's Element brand keeps growing and growing. Starwood recently announced an agreement with Mutual of Omaha to open an Element hotel in Omaha, Neb., in late 2010. Element Omaha Midtown Crossing will be part of a million-square-foot, mixed-use project that combines luxury condominiums and apartments with restaurants, retail and entertainment venues. Almost at the same time it was announcing its new Omaha project, Starwood announced that an Element hotel will be built in Orlando, Fla. It is also slated to open in late 2010. It will be located close to downtown, theme parks and Orlando’s business community.
ECI Investment Advisors, with offices in Chicago, Omaha and Richmond, Va., is the Omaha hotel's developer. Aimbridge Hospitality, a hotel management company based in Carrollton, Texas, will manage Element Omaha Midtown Crossing. Champ Hospitality of Carrollton serves as the hotel development consultant and The Weitz Co. is the general contractor on the project. The new-build hotel in Orlando will be owned by JHM Hotels and developed by JHM Enterprises Inc.
Element is Starwood's newest hotel concept and the first hotel brand to mandate that all hotels pursue the U.S. Green Building Council's (USGBC) LEED certification.