Travel Weekly reported last week what I had known for quite some time (and mentioned in a previous blog entry)—that the American Hotel & Lodging Association had abandoned its plan to pursue a nationwide hotel-specific certification program to measure and rate the extent of a property's green programs. Joseph McInerney told Travel Weekly that getting involved in an independent certification process is too complicated and costly. The AH&LA's decision begs the question: What next?
I have heard rumblings from a couple of different organizations about starting a national certification program that would be separate from the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) program, Green Seal, Energy Star, and all the others. I am waiting to see if they actually happen. The one thing I have not witnessed is a clamoring for another national certification program—by our industry or by consumers. What I am seeing most is efforts by individual states to set up their own programs. Maybe those types of programs will gain the most traction in the next year or two? What do you think? Does the U.S. lodging industry really need another certification program? Or, are there more pressing matters at hand?