Thursday, May 28, 2009

How to Expand Your Online Social Network

Let's assume you have mastered the world of social networking and you routinely blog, tweet (on Twitter) and spend a fair amount of time on Facebook and LinkedIn. If you are doing all of these things, you can be sure that your friends and a portion of your target audience will stumble upon your entries and begin to link up with you and follow you. Is that good enough? Absolutely not. What can you do to increase the number of people who follow you on the various social networking sites? There are many things. Here are just a few ideas:

*When making an entry on a social networking site, be sure to link to your website and possibly even one of your other social networking sites (e.g., from your blog to your Twitter page).

*Add the Web addresses for your social networking sites to your e-mail signature and to all correspondence mailed to prospective partners or customers.

*Provide links on your own website to your social networking sites.

*If exhibiting at a trade show or other event, make sure your signage, brochures, etc. mention where to find you at the various sites.

*Create a giveaway promotion or contest that requires the winner to find clues at your social networking sites.

*Include your site addresses in every online or print ad that you purchase.

*Add your networking site addresses to the back of your business card.

*Convince your business contacts to link back to your sites from their sites. Of course you should do the same for those who help you.

These are just a few ideas. Please feel free to add to this list. Be sure to find me not only here but also at and

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