Most of you have heard the phrase "chief cook and bottle washer" used to describe someone who does just about everything in a business. That is not a title, however, that one is likely to see on a business card. During my time as editor ("chief cook and bottle washer") of Green Lodging News, I have seen some pretty creative titles. For example, Pineapple Hospitality, an industry supplier that is connected to a number of different businesses, just named Dave Janicke as CBO of its FreshStay website. FreshStay is a portal leading to hotels that offer 100 percent nonsmoking environments. Can you guess what CBO stands for? Chief Breathing Officer. In addition to other tasks, it will be Dave's job to help develop Version 3.0 of the FreshStay website.
While CBO is certainly creative, two of the craziest titles I have seen are used at the Boulder Outlook Hotel & Suites in Boulder, Colo. There, owner Dan King is known as the Ambassador of Cool and environmental champion Diane Schevene carries the title of Green Goddess. The Boulder property is well known in green lodging circles for its zero waste program.
Creative, crazy titles certainly make "work" a heckuva lot more fun. What crazy titles have you seen in our industry? If you could change your boring title to a more exciting one, what would it be? I will look forward to hearing from you.