Travel-related companies are beginning to do their part to help the victims of the January 12 earthquake in Haiti. Sandals Foundation, the philanthropic arm of Sandals Resorts International, announced the establishment of a Haiti Relief Fund to support disaster relief efforts. Guests staying at any of the Sandals Resorts, Beaches Resorts, Royal Plantation Resorts and Grande Pineapple Beach Resorts have been invited to make a financial donation on-property. Funds raised for relief will go to purchase emergency relief kits, food, tents, bottled water, clothing, medical items, and satellite telephones. Sandals Resorts International will also be providing linens, towels and non-perishable food items to earthquake victims.
Best Western International announced that Best Western Rewards members can contribute rewards points to the relief effort. Frequency program members can go to www.bestwestern.com/haitirelief to make a donation of points that ultimately will translate to funds being donated to World Vision, Best Western's official charity partner.
Through March 31, the Sheraton Atlanta will donate $10 per night for every guest who stays at the hotel using one of two newly created "Haiti Relief Care" packages. The packages include free parking and one free appetizer at the hotel's fine dining restaurant.
Royal Caribbean Cruises just pledged $1 million in humanitarian relief in response to the earthquake. The company is also delivering goods and supplies via their cruise ships.
One lodging industry vendor, RJT Products, LLC, announced that it would donate $5 to the American Red Cross each time it sells one of its Travel Laundry Bags.
It is encouraging to see the travel industry step up during Haiti's time of need. It is going to take a gargantuan effort to put Haiti back together.
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