Earlier this month, the Boutique & Lifestyle Lodging Association (BLLA) announced plans to develop a universal standard and criteria for defining boutique and lifestyle lodgings. I spoke with Frances Kiradjian, founder and chair of the organization, to learn whether or not a lodging's commitment to sustainability would be a criterion in determining whether or not it is considered a boutique or lifestyle lodging. Kiradjian told me that she was not yet ready to make a commitment that it would be required but she said, "My inclination is that yes, it will make it."
Kiradjian said BLLA's goal is to have its definition of boutique and lifestyle lodgings complete by the beginning of 2011. BLLA is surveying hoteliers, consumers and others in order to develop its criteria. The BLLA Advisory Board will make the final decision on the definition.
In the press release distributed about the new standard, BLLA did not mention that it is also developing a certification program for boutique and lifestyle properties. Within the certification program, Kiradjian said, there will be questions that address a property's green programs. Watch for more details at www.greenlodgingnews.com.