The Hotel Association of Canada (HAC) just released data from its 2010 Canadian Travel Intentions Survey. Despite the current economic challenges, environmental initiatives are important to 40 percent of both leisure (44 percent) and business (42 percent) travelers, up more than 6 percent over 2009 figures. Forty-one percent, similar to 2009 HAC survey results, of leisure travelers say they are willing to pay between $1 and $5 per night to participate in a carbon offset program.
Most firms do not have a "green travel policy" yet, but travelers said more than twice as many businesses had a green travel policy in 2009 (11 percent) when compared to 2008 (4 percent).
The survey of Canadian travelers is the sixth annual Canadian Travel Intention study undertaken by the Hotel Association of Canada. The survey was conducted by TSN Canadian Facts and defines a traveler as someone who will stay at least one night in a hotel, motel, or resort. The online survey was conducted in December 2009 among 1,524 "likely travelers."