The Bayside Hotel in Santa Monica, Calif., has come up with a great way to promote itself while doing a good deed—all while using Twitter as a promotional tool. As part of its new “Bay It Forward” initiative, the hotel will randomly distribute 2,000 “Bayside Bucks”—reward certificates offering $50 off standard room rates—to Southern California’s firefighters, teachers and other unsung community heroes to say thanks for all they do to make the world a better place.
Inspired by the pay it forward concept, Bayside Hotel’s “Bay It Forward” campaign encourages recipients of the certificates to pass them along to individuals who go out of their way to perform good deeds, make people happy or perform common acts of courtesy. Those who follow the hotel’s Twitter feed at twitter.com/baysidehotel will receive tweets about special upcoming dates when the certificates can be applied for free stays at this beachside respite. Additionally, anyone who e-mails a personal story about someone whose actions are inspiring to the hotel at firstname.lastname@example.org will have a chance to receive a certificate as well.
“We believe that treating people well and staying positive about life is what the world needs more of today,” said Ann Kleinhenz, manager of the Bayside Hotel. “We want to recognize random acts of kindness with more random acts of kindness and hope that it spreads!”
What a great idea.