One hotel company after another is hiring V.P.-level executives to oversee sustainability efforts. It is a reflection of how seriously they are taking the importance of reducing their overall impact on the environment. You can bet that is not the only reason for the hirings, however. They also make a lot of sense from a profitability standpoint. When a company is large enough, it does not take long to recover the investment in a sustainability officer. Just a few energy-saving initiatives rolled out by that person can quickly result in millions of dollars in savings.
The latest company to hire a vice president, Sustainability and Innovation is Wyndham Worldwide, the world's largest lodging franchisor with nearly 6,500 hotels under 10 brands. (See article.) Wyndham actually promoted someone from within the company: Faith Taylor. Faith most recently was vice president of Innovation and Product Development for the Wyndham Hotel Group.
The hiring of Faith is just part of Wyndham's recent environmental commitment. The company has developed a Green Council and will roll out a WyndhamGreen Website this month. On October 2, the company is planning a "Global Green Day and Green Fair."
Green Lodging News applaud's Wyndham's efforts. If every franchised Wyndham property does what it can to reduce its resource consumption, it will have one whale of a positive impact.